2021–2024
Client/Employer: InnovationAus.com
Project: InnovationAus Awards for Excellence
Art Director: Michelle Turcsányi
Concept, design and production of all event graphics for annual awards event, including: branding, colour themes, digital marketing, microsite design and updating, editorial images, photo galleries, signage, media walls, banners, programme booklets, seating plans, place cards, sponsorship graphics and social tiles, video graphics, promotional clips.
Assistance with producing the actual event, working as part of welcome team, overseeing photographers and video teams. Visual help with table arrangements, table numbering, room layout, bump-in and bump-out, booking entertainment.
Art Director: Michelle Turcsányi
Client/Employer: InnovationAus.com
Project: The Innovation Papers (2022), The Capability Papers (2023) and The Industry Papers (2024)
Three issues of annual 80-page tabloid newspaper filled with the energy and ideas of policy and technology leaders from across Australia. Original concept through to design, typography, layout, picture editing, finished art and print production. Working closely with James Riley, the editorial director throughout entire project.
Digital marketing and promotional campaigns for various Papers events held in Sydney, Canberra, Melbourne and Brisbane. Graphics for slide presentations at each event, signage, identity and branding. Onsite assistance with production of events.
Conversion of all stories to posts on the InnovationAus.com website with additional graphics and web page designs.
https://www.innovationaus.com/industry-papers/the-industry-papers-online/
https://www.innovationaus.com/capability-papers/
Art Director: Michelle Turcsányi
Client/Employer: InnovationAus.com
2020–2024
Work: Art Director/Producer
Ensuring smooth functioning of website, daily checking of details, picture editing, managing ads hosted on site, design of extra pages, graphics and marketing, uploading and publishing podcasts and videos.
2019—2020
Project: InnovationAus Website Relaunch
Complete redesign and rebuild of existing WordPress website. Including: identity and branding for InnovationAus, designing and producing an easily editable news website, transferring content from old website into new style, ensuring functionality, adding AdSanity app for ads.
Design: Michelle Turcsányi
Client/Employer: InnovationAus.com
Podcast tiles designed for InnovationAus.com and their partners.
2019–2024
Design: Michelle Turcsányi
Client/Employer: InnovationAus.com
Dual-branded whitepapers for InnovationAus.com and their partners.
2019–2024
2019–2024
Client: InnovationAus.com
Project: Campaigns to promote events, programs and messaging.
Art Director: Michelle Turcsányi
Concept and design of digital assets for various digital campaigns including: Social tiles, advertising, eventbrite, direct email.
2020
Client: National Library of Australia
Project: Trove Relaunch Campaign
Team: Espresso Communications
Art Director: Michelle Turcsányi
Working as part of a dynamic team at Espresso Communications, I followed Trove’s new brand guidelines to design and produce assets to support the marketing campaign.
During the COVID pandemic, the greater Espresso team worked closely with the NLA team to promote the relaunch of the Trove platform. Tactics included: Digital Launch Event, Marketing campaign encompassing social media, infographics, videos and digital advertising, National media campaign across radio, print and online outlets, Government relations program of individual briefings, Partner engagement and co-promotion, Issues management and crisis communications plan.
2021 – 2022
Design work for Osteopathy Australia involved freshening-up the brand by introducing new colours, fonts, graphics and photography. Assisting the comms team on a weekly basis with any design or layout requirements as needed including: social tiles, banners and other digital assets.
Osteopathy Australia is an industry organisation which strives to enhance and promote the profession.
Osteopathy Comms: Kavita Bowry
Art Director: Michelle Turcsányi
“ActivateUTS creates a vibrant, exciting culture that is dedicated to enhancing the UTS community experience”.
Freelance Assignment, Jun–Nov 2018
Senior Designer/Art Director, Marketing, Digital and Communications, ActivateUTS.
Designed and produced collateral and digital assets for marketing campaigns promoting events, bars and sporting activities at UTS. Designed and art directed the ActivateUTS Annual Report, Student Elections and Corporate Profile. Designed and rebranded new function package for Aerial Function Centre.
2017 – 2018
While freelancing at Nook Studios, I assisted in the development of content to support Transport for NSW with the presentation of the 2056 Transport Strategy. Working closely with the planners themselves, we were able to translate Future Transport’s initiatives and concepts into informative graphics, maps and tables for public and industry engagement. These were used in the plans and on Future Transport’s website.
Creative Director: Mel Flanagan, Nook Studios
Design Team: Michelle Turcsányi, Mike Rossi, Mark Tanner
Client: Transport for NSW
2015 – Ongoing
Assisting the marketing team at NHDS with the daily upkeep and running of their online and print based materials - from web development to infographics.
Client: National Home Doctor Service
National Home Doctor Service employs more than 800 doctors and is Australia’s largest network of home visiting bulk billed doctors.
Creative Director: Stuart Horton-Stephens, Geeza
Senior Designer: Michelle Turcsányi
Project: 196 page book / Issue 04 of The Chaser Quarterly
Concept, design, layout and production in record time.
The Chaser’s Australia is a comprehensive guide to the culture, history, politics, religion, fashion, media and the few remaining footy heroes not currently facing criminal charges, that have made Australia one of the top 196 countries in the world today.
Featuring fewer facts than an Andrew Bolt column, and more offensive claims than a George Pell’s testimony, this definitive volume is the perfect companion volume to a proper book about Australia.
Art Director: Michelle Turcsányi
Editor-In-Chief: Charles Firth
Client: The Chaser Comedy Team
Project: 100 page quarterly magazine.
Concept, design, layout and production of new satirical magazine.
2015—2017
Art Director: Michelle Turcsányi
Editor-In-Chief: Charles Firth
Client: The Chaser Comedy Team
Project: Company website
Client: Northwest Surveys
Design & UX: Michelle Turcsányi
2017
Client: Kengugro Australian–Hungarian Folklore Ensemble
Project: Responsive website
Concept, design, editing, weekly updating: Michelle Turcsányi
2012–2016
Design and production of all print & digital corporate communications. Understanding
UGL’s business and translating into fresh and contemporary marketing materials utilising new branding. Print & digital projects: corporate branding guidelines, corporate brochures, corporate profile, services, reconciliation action plan, industry brochures, case studies, e-invitations, magazine advertising, inhouse posters, signage, train livery, trade shows. Extensive work to UGL photo library including searching for new and relevant images to bring UGL’s businesses to life. Picture editing for website and touchscreens. Design of banners, buttons, graphics and patterns for new website. Commission of 3mx3m wall mural for trade show illustrating the intricate scope of UGL’s sectors and industries.
2012–2016
Design and production of all print & digital corporate communications. Understanding
UGL’s business and translating into fresh and contemporary marketing materials utilising new branding. Print & digital projects: corporate branding guidelines, corporate brochures, corporate profile, services, reconciliation action plan, industry brochures, case studies, e-invitations, magazine advertising, inhouse posters, signage, train livery, trade shows. Extensive work to UGL photo library including searching for new and relevant images to bring UGL’s businesses to life. Picture editing for website and touchscreens. Design of banners, buttons, graphics and patterns for new website. Commission of 3mx3m wall mural for trade show illustrating the intricate scope of UGL’s sectors and industries.
2012–2016
Design and production of all print & digital corporate communications. Understanding
UGL’s business and translating into fresh and contemporary marketing materials utilising new branding. Print & digital projects: corporate branding guidelines, corporate brochures, corporate profile, services, reconciliation action plan, industry brochures, case studies, e-invitations, magazine advertising, inhouse posters, signage, train livery, trade shows. Extensive work to UGL photo library including searching for new and relevant images to bring UGL’s businesses to life. Picture editing for website and touchscreens. Design of banners, buttons, graphics and patterns for new website. Commission of 3mx3m wall mural for trade show illustrating the intricate scope of UGL’s sectors and industries.
Client: The Australian
Project: Culture 2012
52pp colour magazine,
national arts & entertainment guide
Design and finished art: Michelle Turcsányi
Michelle Turcsányi, Art Director
The Weekend Australian Magazine,
Jan–Jun 2011
Responsible for concept, design and implementation of 40pp weekly magazine. Page layout, picture editing, art direction of photo shoots including portraits, food and reportage, Directing imaging and colour correction, cover concept, design, typography. Worked closely with Editor within a tight editorial team. Concept, design and presentation of redesign of magazine, introducing whole new look and feel incorporating fresh typography, page layouts and robust use of photography. Also designed and produced a weekly cover for the Weekend Australian Review section.
Cover design: Michelle Turcsányi
Jan–Jun 2011
Project: 144 page art & photography catalogue
Client: Australian Centre for Photography in partnership with the National Art Museum of China and the UNSW College of Fine Arts, Sydney
Editor: Michael Fitzgerald
Design & finished art: Michelle Turcsányi
2012
Michelle Turcsányi, Art Director,
TIME Magazine, South Pacific, 1998-2008.
Responsible for all design, layout, photo-editing and graphics of local content and covers. Including Arts, News, Features and Photographic Essays. From the initial brief from Editor through to commissioning of photographers and illustrators, photo editing, producing maps and graphics. Working in tandem with New York office to produce online content for website and other applications.
NZ Magazine Awards,
Cover of the Year 2006
Michelle Turcsányi, Art Director,
TIME Magazine, South Pacific, 1998-2008.
Responsible for all design, layout, photo-editing and graphics of local content and covers. Including Arts, News, Features and Photographic Essays. From the initial brief from Editor through to commissioning of photographers and illustrators, photo editing, producing maps and graphics. Working in tandem with New York office to produce online content for website and other applications.
Michelle Turcsányi, Art Director, TIME Magazine, South Pacific, 1998-2008.
Responsible for all design, layout, photo-editing and graphics of local content and covers. Including Arts, News, Features and Photographic Essays. From the initial brief from Editor through to commissioning of photographers and illustrators, photo editing, producing maps and graphics. Working in tandem with New York office to produce online content for website and other applications.
Michelle Turcsányi, Art Director,
TIME Magazine, South Pacific, 1998-2008.
Responsible for all design, layout, photo-editing and graphics of local content and covers. Including Arts, News, Features and Photographic Essays. From the initial brief from Editor through to commissioning of photographers and illustrators, photo editing, producing maps and graphics. Working in tandem with New York office to produce online content for website and other applications.
TIME South Pacific Marketing Project in conjunction with Tourism Australia. Including 36pp special photographic magazine, weekly photo competition and calendar.
Winner 2008 Australian Magazine Awards "Best use of magazine environment for advertising"
Design, art direction, picture editing, finished art — Michelle Turcsányi
TIME South Pacific Exhibitions at Customs House, Circular Quay, Sydney, 2009
1. 50 years in TIME... A Photographic Journey
2. Michael Jackson — Prodigy to Superstar 1958—2009
Curator & Designer — Michelle Turcsányi
1996 – ongoing
Posters and EDMs to advertise gigs.
Client: The Transylvaniacs
Concept/design/words/marketing: Michelle Turcsányi
